Plan your life, not just finance
Plan your life, not just finance
MoneyPlanned is a fast-growing Indian startup valued at $2.73 million, serving over 150,000 active users. It is a personal finance platform that helps individuals manage their savings, budget, invest in stocks, plan for retirement, and ensure financial stability. MoneyPlanned provides personalized financial advice and solutions, leveraging advanced technology and data-driven insights.
MoneyPlanned is a fast-growing Indian startup valued at $2.73 million, serving over 150,000 active users. It is a personal finance platform that helps individuals manage their savings, budget, invest in stocks, plan for retirement, and ensure financial stability. MoneyPlanned provides personalized financial advice and solutions, leveraging advanced technology and data-driven insights.
Research
Branding
Design & Prototype
My role
My role
Branding & Product Designer
Branding & Product Designer
Timeline
Timeline
Aug 2022 - Dec 2022
Aug 2022 - Dec 2022
Team
Team
1 PM & 4 Designers
1 PM & 4 Designers
Challenges
Challenges
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The old version was lacking discoverability, difficult in usability and a cluttered interfaces, making it difficult for users to fully utilize its capabilities. We have added more features to it and designed the app to be user-friendly and appealing aesthetics.
The old version was lacking discoverability, difficult in usability and a cluttered interfaces, making it difficult for users to fully utilize its capabilities. We have added more features to it and designed the app to be user-friendly and appealing aesthetics.
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Making users set up their financial goals effectively. This is crucial, as it involves users defining specific goals, such as buying a home, and then investing strategically, like through SIP (Systematic Investment Plans), to double their investments and achieve their goals quickly.
Making users set up their financial goals effectively. This is crucial, as it involves users defining specific goals, such as buying a home, and then investing strategically, like through SIP (Systematic Investment Plans), to double their investments and achieve their goals quickly.
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The app has to be designed for flexibility of scaling up in the future for bigger financial plans.
The app has to be designed for flexibility of scaling up in the future for bigger financial plans.
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Acheived
Acheived
Through research and collaborative efforts from our team, we've successfully overcome those challenges. We've implemented an elegant and intuitive user interface that provides comprehensive information on goal setting and SIP plans. To enhance user onboarding, we've integrated coach mark screens to guide users seamlessly through the platform. These resulted as follows.
Through research and collaborative efforts from our team, we've successfully overcome those challenges. We've implemented an elegant and intuitive user interface that provides detailed information on goal setting and SIP plans. To enhance user onboarding, we've integrated coach mark screens to guide users seamlessly through the platform. These resulted as follows.
Active users
Active users
10k > 150k users
10k > 150k users
Onboarding bounce rate
Onboarding bounce rate
28%
28%
User rating
User rating
4.2 ⭐️
4.2 ⭐️
What did I do
✴︎ Stakeholder interview
✴︎ User survey
✴︎ Experience mapping
✴︎ Competitor analysis
✴︎ User persona
✴︎ Empathy map
✴︎ Information architecture
✴︎ Wireframe
✴︎ Design & Prototype
Plan your finance
Studies show that Indians spend an average of 30% on unplanned spending, while financial experts recommend saving 20% of their income. This unplanned spending makes reaching that savings goal feel impossible. MoneyPlanned intends to bridge this gap between income and savings with budgeting tools and clear goal setting, and to take control of their finances.
✴︎ Competitive advantage
✴︎ Rapid user acquisition
✴︎ Brand loyalty
✴︎ User confidence
Research insights
Vision
To become the go-to-platform for financial planning, investments and advices.
Motivation
90% of people are financially illiterate in India. We want to make saving and investment easy for people in India, We want people to move from "worrying about money" to "having an exciting future".
Short-term goal
Multiple goal options for the users, increasing their engagement and making it easier for them to track their money and invest on regular basis.
Long-term goal
Motivating users to do all their transactions - such as MF, Insurance, Stocks, PPF, etc., through moneyplanned & encouraging them to subscribe to premium services.
Target audience
All the typical occupation employees and Income range from 10LPA - 40LPA in age group between 25-35 years old.
What MoneyPlanned's active users need
Analysing Data from Users/Research/Insights
We analyzed data from user research and insights by creating detailed user personas, conducting competitor analysis, and comparing features to identify gaps and opportunities. Additionally, we developed empathy maps to better understand user emotions and motivations, ensuring our designs truly resonate with their needs.
Findings
High impacts
Difficulty managing both business expenses and personal savings
Balancing between savings for large goals and daily expenses
Having an emergency fund for unexpected needs
Low impacts
To save the amount for traveling and other needs
For buying an expensive gadgets
The great dilemma
The greatest dilemma in designing an application like MoneyPlanned is we are making users create a defined goal by educating them to invest in stocks to double up their investment and achieve their goal in a quick period (eg. When a user aims to purchase a home, they can create a goal specifying “buy a home” and invest a designated amount monthly through SIP.) We want to educate them about SIP and other investment methods and keep the user retention rate high. These user needs lie in balancing complexity with simplicity.
✴︎ Market Adaptability
✴︎ Personalization
✴︎ Scalability
✴︎ Education
Structuring the Information
User flow
Guiding philosophy
People always rely on trust and we aim to build and maintain it throughout the entire journey. The copies, images, illustrations and all objects intend to carry the same.
✴︎ Emotional Design
✴︎ Playfulness
Branding
We've maintained the essence of MoneyPlanned's identity while infusing it with a new energy to captivate users. Our goal? To deliver a super cool premium experience that resonates with our audience. A brand that feels both familiar and refreshingly new
Visual Identity
These primary colors, along with their gradients, create a sense of security, innovation, and premium quality. The thoughtful use of these hues ensures that our brand feels trustworthy and innovative, instilling confidence in our users from the moment they engage with the app. We chose the "Manrope" font for its clarity and professionalism, ensuring numbers are easy to read and the overall look is polished and premium.
Brand Keywords: Secure, Transparent, Growth, Modern, Innovation, Smart
Logo
MoneyPlanned, Automate and achieve your financial goals the easy way. The Brand mark is a paper folded to look like letter ‘M’ and mountain peak, the fluctuating nature of stocks and funds. It represents success and growth. Soft edges accentuate a friendly approach.
The final product
We aimed for a balance between usability and aesthetics. We opted for a glassmorphic design approach, incorporating 3D-looking 2D illustrations to impart a premium feel to our fintech app. Our design instills a sense of control and growth, ensuring users feel empowered and confident in managing their finances
Homepage
Our homepage design ensures users feel in control and confident in managing their finances.
Goal setting flow
We simplified the goal-setting process by iterating extensively to make it quick in 3 simple steps and user-friendly. Educating the users about funds their money is invested in.
Goal tracking flow
We designed the goal tracking flow to be engaging and enjoyable, transforming the process of building financial goals into a fun experience. Users can easily monitor their progress with a lively, interactive interface that keeps financial management exciting.
Engaging UI
The interface gives the confidence for users to make important financial decisions. With interactive elements and a lively design, we ensure the experience is both dynamic and user-friendly, making financial management more fun.
Human-friendly UX copy
We crafted creative, human-like UX copy to make the app feel more personal and approachable. This friendly language helps users feel connected and engaged, as if they're interacting with a helpful companion rather than just an app.
Scalabality
All components have been designed with visual consistency as a priority, ensuring that instances are created and maintained across multiple screens and layouts.
Feebacks
After the various user testing of the prototype with multiple users we got a question "how can we adjust the portfolio better?" to address this question we implemented "rebalancing portfolio" option which gives users the best way to rebalance it.
"The dark mode"
At the last minute, our clients requested a dark mode design for the app. Despite the tight timeline, we swiftly implemented this feature and even created a dark mode cheat sheet for seamless integration
Key learnings
Working on the MoneyPlanned app, which has a user base of over 150,000 active users, yielded significant results. We achieved significant metrics. These metrics underscore the success of our design approach and highlight the effectiveness of the changes implemented. Through this project, I gained profound insights in
Enhancing user motivation and engagement
Gained deeper knowledge of investments and long-term money planning.
Learned the intricacies of fintech transactions.
How to balance complexity with usability
Understood what builds user trust for financial apps.
Discovered strategies to encourage investment from users who are not financially savvy.
What next?
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Somedays later MoneyPlanned came back with some app usage data, We enhanced the Goal setting flow by shortening 4 steps to 3
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We simplified the Investment Planning page where users now get a better understanding of the funds they are investing in, and Onboarding users to setup a new goal is now simpler.
Let's discuss more with coffee!
Have an opportunity, wanna collaborate on something cool or just say hello!
Ishaqami47@gmail.com
Ishaqami47@gmail.com
Let's discuss more with coffee!
Have an opportunity, wanna collaborate on something cool or just say hello!
Ishaqami47@gmail.com
Ishaqami47@gmail.com
Let's discuss more with coffee!
Have an opportunity, wanna collaborate on something cool or just say hello!
Ishaqami47@gmail.com
Ishaqami47@gmail.com