








Present
Emirates NBD
Dubai UAE
• Leading design experience on the largest customer-facing AI-powered ATM application creating wireframes, user flows, and design specifications to improve usability, accessibility, and engagement. Conducting iterative design reviews and user testing to ensure an efficient experience for global users.
• As part of the design system team, building reusable components and tokens that drive consistency and significantly improve design and development efficiency across multiple platforms.
2024 - 2025
Marc Ellis
Dubai UAE
• Collaborate with stakeholders in creating a consumer-focused fintech B2C product from Initial strategy, Product roadmap, UX research, and Wireframes, to Final responsive design to ensure the product aligns with business goals and user needs.
• Focusing on key metrics such as onboarding 20k users in the first quarter and maintaining a 30-40% bounce rate with a low error rate below 5%.
• Also working on developing a flexible design system to maintain visual consistency and efficiency across the app's user interface to increase the design time faster by 75%.
2023 - 2024
Nathan Digital
Dubai UAE
• Led a team in creating a scalable design system from 0 to 1 that streamlined the development process and ensured consistency in visual design across all products and platforms which resulted in a 23% reduction In design time, a 34% increase in conversion and a 78% increase in reusability ratio.
• Successfully enhanced User Experience and satisfaction across complex B2B products like ERP, CRM, Accounting, and HRMS interfaces by prioritizing user needs which boosted sales by 29% in Q4.
2021 - 2023
Lollypop UI/UX studio
Dubai (Remote)
• Worked on a cross-functional scrum team to develop responsive products that 100% align perfectly with business goals and user needs using the agile method.
• I collaborated with designers to plan, create, and maintain a design system using auto-layout and other features, ensuring consistency across more than 5 products. Produced high-quality, creative user interface designs using best practices, which reduced the need for revisions by 24%.
2018 - 2021
Glance Artificial Intelligence
Bengaluru - India
• Successfully implemented interactive tutorials within the user onboarding process, significantly reducing drop-off rates by 14% and improving user satisfaction.
• Worked along on creating responsive web development using HTML5, CSS3, and JavaScript, ensuring cross-browser compatibility and a seamless user experience.





